About the authors...


Charles H. Moore, Jr., is a former businessman, philanthropist, Olympic gold medalist, and renowned champion of societal reform. After spending a large portion of his career with corporate turnarounds, he returned to his alma mater, Cornell, to serve as director of athletics for five years. He was then recruited to serve as executive director of the Committee Encouraging Corporate Philanthropy from the organization’s founding in 1999 until February 2013. He is a former member of the President’s Council on Physical Fitness and Sports, and a former public sector director of the United States Olympic Committee and a national board alumni member of the Smithsonian Institution. He is a 1947 cum laude graduate of Mercersburg Academy and received a bachelor’s degree in mechanical engineering from Cornell University in 1952.


James Cockerille is an identity consultant with more than twenty years of worldwide experience working with executive leaders on issues of integration, organizing for action, and defining the purpose of their organizations. Based in New York City, he has held strategy leadership roles with Landor, Interbrand, and FutureBrand.